Singular, dominant brand that a firm embodies and projects over all its other brands.
A Singular Brand that embodies and projects dominance over its competing brands. Master Brands typically appeal to a very wide set of consumers - from premium to mass while constantly keeping in line, or just ahead of the ever-changing consumer preferences. The Indian brandscape is going through an interesting phase with a healthy mix of renowned international brands and local home grown brands emerging in every category.
That is why Master Brands outlive time and are indexed only to an evolving market thus forcing a sense of re-evaluation upon themselves. These are the brands that are here to stay and stay for good.